10 Smarts Staregies To Improve Your Search Rank For Free

Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.

1. Improve Your Website/Blog User Experience.

According to a study on ranking factors by SEMrush, the top four ranking factors are website/blog visits, time on website/blog, pages per session, and bounce rate. All the four of those are directly related to the experience your website/blog is providing your users. It’s pretty simple: If your website/blog is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will make them stay longer on your website/blog and visit more pages, and that will improve your search rank.

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2. Compose Great Content Optimized For SEO.

Having high-quality content on your website/blog is one of the best ways you can use to increase traffic and improve your website/blog search rank. Also, in a recent poll of marketing professionals, 65% said on-page content development was the most effective SEO tactic. Just make sure all your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.

3. Always Use H1 And H2 For Header Tags.

Not only your headers make your content more readable and easier to understand for humans and search engines alike, there is a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points of your website/blog content.

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4. Optimize Your Post Images.

Optimizing your images is crucial to boosting the speed of your website/blog and making it easier for Google to identify the images on your web pages. Make sure all your website/blog images are compressed, have descriptive filenames, and include alt text and always rename the image filename to the keywords of the content you are writing on to make your website/blog image rank well too.

5. Improve Your Website/Blog Page Speed.

Google began using mobile page speed as a ranking factor in July, and while it said the (Speed Update) will only affect a small percentage of websites, it’s still a good idea to make sure your site is as fast as possible, both to improve your search rank and provide a good user experience and to make your website/blog speed faster.

6. Get More And Good Backlinks.

Backlinks help in ranking because it links from other sites to yours, are one of the most heavily weighted Google ranking factors. Incoming links to your website/blog content from high-authority domains show your website/blog authority, bring in traffic, and improve your search ranking.

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7. Fix Broken Links On Your Website/Blog.

Having quality links on your website/blog is one of the best ways to boost traffic and establish the authority of your website/blog, but links that bring up a 404 error really hurt both your user experience and your search rank. Use a tool like BrokenLinkCheck or Dead Link Checker to find any broken links.

8. Optimize For Voice Search.

According to a study by comScore, by 2020 half of all searches will be done by voice. Make sure those voice searches find your business by incorporating likely voice search phrases into your website content—be sure to use full sentences phrased in a natural conversational style rather than single keywords.

9. Always Aim For “Position Zero.”

When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand.

10. Optimize For Local Search.

More and more people are using their smartphones to search for businesses “near me.” To improve your chances of having your business show up in relevant local searches, make sure you claim your Google My Business listing, provide relevant content in Google Posts, get your business listed in local directories, and improve your online reputation with great online reviews.

Conclusion

To increase your chances of having your content selected as a featured snippet by Google, think of likely searches related to your business and pepper your website/blog with clear, authoritative answers. I hope you understand the 10 Smarts Staregies to Improve Your Search Rank for Free now, and don't forget to share and drop comments.